MOKA — Digital Product Consultant
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Available for select consulting engagements · Q2 2026

Cut digital costs to the bone.
Ship more features,
higher revenue.

Digital Product Consultant · AI Automation · AED 20M+ in lead conversions · WordPress Partner · SEO Rocket. I'm Moka — building revenue-generating digital products across the MENA region for 17+ years.

Start a Project on WhatsApp → See the Work
200+
Products Shipped
17yrs
In the Trenches
50+
Active Client Sites
99%
Client Retention
Strategy ✦ Web Architecture ✦ Mobile Apps ✦ AI Integration ✦ Brand Systems ✦ SEO at Scale ✦ WordPress Engineering ✦ Conversion Design ✦
Strategy ✦ Web Architecture ✦ Mobile Apps ✦ AI Integration ✦ Brand Systems ✦ SEO at Scale ✦ WordPress Engineering ✦ Conversion Design ✦
01 / About

A consultant
who actually ships.

Most "consultants" hand you a deck and disappear. I hand you a working product, a measurable result, and a partner you'll keep on speed dial.

Moka — Digital Product Consultant, Dubai
DUBAI · UAE

I started in graphic design back in 2008. I've worn every hat since — art director, technical lead, UI/UX designer, PM, strategist. Today I do one thing: I help serious brands win in the digital space.

My career has spanned four markets, and each one sharpened a different muscle:

🇱🇧 Lebanon → 🇸🇦 KSA → 🇶🇦 Qatar → 🇨🇦 Canada → 🇦🇪 UAE

I've built my career around one uncomfortable truth: most digital projects fail not from lack of budget, but from lack of strategic clarity. I bring the missing piece — the senior brain that connects business goals to the actual code, copy, and pixels that ship.

My retainers and project engagements are deliberately limited. I work hands-on with founders and CMOs who want a thinking partner, not a vendor. I've shipped for multinationals, healthcare groups, luxury automotive, government entities, and 500+ regional SMEs — but I'm equally proud of the small businesses I've helped scale 5x in 18 months as I am of the enterprise wins.

Moka
Digital Product Consultant · Dubai
02 / Selected Clients

Real clients.
Real outcomes.

Six engagements across healthcare, retail, performance marketing, and AI-driven SEO. Each card lists exactly what I built, ran, or shipped — no fluff, no inflated numbers.

01
Novomed UAE
Web Strategist · Mar 2021 → Jan 2025
AED 6M/yr
Lead conversions

Novomed is one of the UAE's largest premium healthcare groups — multi-specialty clinics across Dubai and Abu Dhabi covering plastic surgery, dermatology, functional medicine, dental, urology, gynecology, and more. I led their digital product strategy for nearly four years.

Brand & audience
  • Rebuilt brand positioning and digital identity across all clinic verticals
  • Audience research across every branch — segmented by service, language (EN/AR), and acquisition channel
  • Identified the actual high-value patient profile in Dubai and Abu Dhabi for each specialty
  • Social media strategy aligned to each branch's local audience
SEO & organic growth
  • Technical SEO rebuild — schema, sitemaps, internal linking, Core Web Vitals
  • EN/AR bilingual content engine across plastic surgery, dermatology, and other specialties
  • Scaled organic traffic from a few hundred visitors per month into the high six figures monthly
  • On-page optimization across the entire site portfolio
Conversion engineering
  • Built and shipped 1,000+ landing pages over four years
  • One landing page per service — A/B tested for headline, CTA, and form behavior
  • Patient journey mapped from ad click → consultation form → CRM
  • Converted organic and paid traffic into real consultations across plastic surgery, dermatology, and other specialties
Paid media & collaboration
  • Architected Google Ads campaigns end-to-end, tied to the landing-page system
  • Worked daily with the in-house marketing team, social media specialists, and videographers
  • Briefed video and photo content based on conversion data — not aesthetics alone
  • Custom WordPress patient portal & doctor profiles plugin
02
Apparel Group
Brand & Performance Consultant · Jan 2025 → Present
AED 1M+
Year-one e-commerce

Apparel Group is one of the largest retail conglomerates in the MENA region — 80+ global fashion, F&B, and lifestyle brands across the GCC. I run digital product, web design, and performance marketing across the portfolio.

Web & landing page design
  • Full website design and build for a baby retail brand across 13 branches → AED 1M in year one
  • Website rebuild for a hair care brand → AED 800K in the first 6 months
  • Custom landing pages per campaign, per audience, per region
  • Product page optimization — copy, photography placement, sizing, social proof, checkout flow
Performance marketing
  • Google Ads campaigns across UAE, KSA, Kuwait, Oman, and Qatar
  • Meta Ads (Facebook + Instagram) — full-funnel from awareness to retargeting
  • Audience targeting per market — language, dialect, purchase behavior, device
  • Remarketing pipelines for add-to-cart abandoners across Meta and Google
  • Ongoing campaign enhancement — bid strategy, creative rotation, geo split-tests
AI content production
  • AI-generated product photography for clothing — ghost mannequin, studio-grade, ~99% photoreal
  • AI-generated lifestyle imagery for kids' brands — replaced traditional studio shoots
  • Cut content production cost and turnaround time dramatically
  • Built the WordPress plugin that runs the generation pipeline in-house
Social media & conversion
  • Social media content strategy aligned to performance — every post built to drive measurable revenue
  • Social ad creatives produced at scale, tested, and rotated by performance
  • Click-to-cart conversion tracking and optimization
  • Replaced multiple costly third-party tools with in-house builds
03
Dr. Saba Al Marush
SEO Autopilot & Digital Strategy
SEO
Autopilot & competitive intel

Dr. Saba Al Marush is a French-trained female plastic surgeon based in Dubai — one of the region's most respected specialists in body contouring, Vaser liposculpture, fat transfer, and breast surgery. Her practice serves a high-trust, referral-driven patient base.

AI-powered SEO on autopilot
  • Built and deployed a fully autonomous SEO engine — runs without daily intervention
  • Direct OpenAI + Claude API integration for content generation at scale
  • Bulk article generation, internal-link engine, orphan-page fixer
  • Schema markup automation and IndexNow / Bing submission pipeline
Website & content
  • Full website rebuild on custom WordPress with conversion-focused architecture
  • Procedure-specific landing pages — Vaser Hi-Def, BBL, abdominoplasty, breast surgery
  • Bilingual EN/AR content built around real patient search intent
  • Authoritative bio schema, JCI-grade trust signals, before/after gallery structure
Keyword & competitive intelligence
  • Continuous monitoring of trending search queries in plastic surgery
  • Competitor analysis across Dubai and Abu Dhabi plastic surgeons
  • Keyword clustering by procedure, intent, and language
  • Content calendar driven by search trend data, not guesswork
Off-page & local SEO
  • Dofollow backlink campaign — 30-day plan, vetted publishers
  • Citation building across UAE medical directories
  • Google Business Profile automation — posts, reviews, Q&A
  • E-A-T signals: medical credentials, board certifications, peer endorsements
04
Dr. Sahar Al Kazzaz
AI Visibility & Content Strategy
AI-cited
ChatGPT & AI search results

Dr. Sahar Al Kazzaz is a UAE-based plastic and reconstructive surgeon with 30+ years of experience — the first full-time female plastic surgeon in the Emirates, subspecialized in cosmetic breast surgery, body contouring, and post-bariatric body lifts. The brief: get her practice cited in AI-generated answers.

AI visibility goal
  • Target: appear in ChatGPT, Perplexity, and Google AI Overview answers when patients search for plastic surgeons in Dubai
  • Strategy built around how LLMs ingest, weight, and cite source content
  • Structured the website to be machine-readable and authority-rich
Website content rebuild
  • Full content rewrite optimized for AI ingestion — clear structure, proper H-tags, factual density
  • Procedure-specific landing pages with deep technical detail (LMUL technique, lipoabdominoplasty, body lift after MWL)
  • Authoritative bio schema, board certifications, society memberships, published research
  • FAQ schema engineered for direct extraction by LLM crawlers
Keyword & competitor analysis
  • Mapped how competing surgeons in Dubai rank in AI search results
  • Identified content gaps that LLMs were filling with generic answers
  • Built procedure-specific content to claim those answer slots
Same SEO discipline, AI-first
  • Adapted the SEO autopilot stack from Dr. Saba's project for AI-first search
  • IndexNow, structured data, internal linking — all tuned for citation likelihood
  • Continuous tracking of AI-search appearance for target queries
05
Al-Futtaim Health
Performance Marketing
Google Ads
Campaign-to-conversion engine

Al-Futtaim Health operates HealthHub Clinics — a network of multi-specialty medical centers across the UAE under the Al-Futtaim Group umbrella. The brief was tightly focused on Google Ads performance.

Landing pages for main services
  • Designed and built dedicated landing pages for each main clinical service
  • Conversion-focused architecture — single CTA, frictionless booking form
  • EN/AR bilingual versions per service to match Google Ads keyword targeting
  • Mobile-first design with patient-trust signals above the fold
Google Ads campaigns
  • End-to-end campaign setup — keywords, ad groups, audience layers
  • Keyword research per clinical specialty, by emirate
  • Bid strategy tuned for cost-per-conversion, not cost-per-click
  • Negative keyword lists and search-term mining on a continuous basis
Content collaboration
  • Worked with the in-house marketing team to source service-level content
  • Refined messaging for paid traffic — sharper, more specific than organic
  • Coordinated medical accuracy review with clinical staff
Conversion tracking
  • End-to-end conversion tracking from ad click → form submit → booked appointment
  • Every dirham spent had a measurable conversion outcome attached
  • Weekly performance reporting and campaign optimization cycles
06
Confidential Clinic Network NDA
Multi-branch Healthcare · Jumeirah & Dubai-wide
5+
Multi-branch clinics

A confidential portfolio of multi-branch healthcare clinics across Jumeirah and wider Dubai — dermatology, aesthetic medicine, dental, and general practice. Names withheld under NDA. Each engagement followed the same template: full digital ownership from website architecture to booked appointment.

Multi-branch web architecture
  • Centralized website managing 3–8 branches under one parent entity
  • Per-branch landing pages with location, doctors, and booking
  • Branch-aware Google Maps integration and directions
  • Bilingual EN/AR across the entire network
  • Custom WordPress build — no template, no page builder
Patient acquisition system
  • Google Ads campaigns segmented per branch and per service
  • Branch-level conversion tracking — which clinic gets which patient from which keyword
  • Meta Ads with geo-targeting at neighborhood level (Jumeirah 1, JBR, Al Wasl, etc.)
  • Retargeting pipelines for visitors who didn't book on first visit
  • WhatsApp Business API for instant inquiry response and routing
Multi-clinic local SEO
  • Google Business Profile setup and management for every branch
  • Per-branch citation building across UAE medical directories
  • Localized review generation and response system
  • "[Service] near me" keyword strategy per neighborhood
  • Schema markup treating each branch as a separate LocalBusiness entity
  • Anti-cannibalization architecture — preventing sister branches from competing on the same SERP
Operational tooling
  • Custom CRM integration linking website forms → branch dispatch
  • Patient inquiry routing logic — which branch handles which inquiry type
  • Automated follow-up email and SMS for missed appointments
  • Reporting dashboard showing performance per branch
  • Doctor profile system — bios, credentials, schedules, specialty filtering
  • Insurance integration — listing accepted insurers per branch, eligibility forms
  • DHA-grade patient data handling and secure form architecture
03 / My Products

Productized SaaS
I built. Battle-tested.

Five proprietary tools I designed, engineered, and run in-house — now available for licensing or as part of a consulting engagement. Real software, not slideware.

All-in-One CRM

Multi-agent shared inbox for WhatsApp, Messenger, IG DMs, and SMS. AI auto-reply, lead scoring, sales pipeline, broadcast campaigns, and full Meta Embedded Signup OAuth. One CRM that actually replaces five tools.

WhatsApp API AI replies multi-agent pipeline

AI SEO

Direct OpenAI + Claude integration that writes ranking content at scale. Bulk article generation, internal-link engine, orphan-page fixer, schema markup automation, and IndexNow pipeline. Page-1 results without the agency retainer.

bulk generation internal links schema IndexNow

Lead Scrapper

Google Maps + Places API powered B2B lead engine. Pull verified business contacts by city, niche, and rating in seconds. Email, phone, website, social profiles — piped straight into your CRM or campaign tool.

Google Maps Places API CSV export CRM sync

Mail Campaign

Self-hosted email marketing engine with custom SMTP support, dynamic templates, merge-tag personalization, A/B testing, open/click tracking, and bounce handling. Send at scale without paying per contact.

SMTP A/B testing tracking templates

Loyalty Program — F&B

Built specifically for restaurants and cafés. QR code generator + scanner mobile app, points engine, tiered rewards, push notifications, and customer analytics dashboard. Turn one-time diners into regulars.

QR generator QR scanner tiered rewards F&B-tuned
CUSTOM BUILDS

Need something else?

Every product on this page started as a client request that I refused to solve with off-the-shelf tools. If you've got a problem no SaaS quite fits, let's talk — custom-engineered software is what I do best.

custom plugins integrations automation
04 / Services

What I'm obsessively
good at.

Six disciplines, one thesis: every pixel, every line of code, every campaign should ladder up to revenue. If it doesn't, I won't build it.

/ 01

Digital Strategy & Brand Consulting

The 30,000-ft view, then the trench work. I audit, position, and architect — turning vague ambition into a roadmap you can actually execute. Same playbook I run for retail conglomerates and luxury healthcare brands.

positioning go-to-market brand systems
/ 02

Web Architecture & WordPress Engineering

Custom WordPress builds on PHP 8.x with REST API integration, ACF Pro, GSAP, MySQL — all W3C compliant, OWASP-secured, and PageSpeed-optimized to 70+. No templates, ever. Full theme & plugin architecture written from scratch for clients who refuse to look generic.

Custom WordPress PHP 8.x REST API ACF Pro GSAP W3C
/ 03

Mobile App Development

Native-feel iOS and Android apps built with cross-platform efficiency. From offline mapping apps and food delivery platforms to full WhatsApp Business clones — I take you from wireframe to App Store in weeks, not quarters.

iOS Android cross-platform
/ 04

AI Integration & Custom Tooling

OpenAI, Claude, and Gemini wired directly into your business workflows. I build AI-powered SEO engines, conversational CRMs, content pipelines, and autonomous agents. Real ROI, not demo theater.

OpenAI Claude API Gemini RAG
/ 05

SEO & Performance Marketing

Technical SEO, content engines, GBP automation, IndexNow pipelines. I've ranked MENA service businesses on page 1 in under 90 days using a proprietary AI-assisted content stack I built and use in-house.

technical SEO GBP content automation
/ 06

UI/UX Design & Conversion Optimization

I trained as a designer first. Every interface I ship is conversion-engineered — user flows mapped to revenue, friction surgically removed, brand expressed in every micro-interaction. Awwwards-recognized.

Figma design systems CRO
05 / Expertise

The full technical
stack — owned end to end.

I'm not the consultant who outsources work to anonymous freelancers and hopes for the best. I write the code. I push the deploys. I own the result.

Engineering

  • WordPress / PHP expert
  • Mobile (iOS/Android) advanced
  • JavaScript / React advanced
  • REST APIs / Webhooks expert
  • MySQL / Database design advanced

AI & Automation

  • OpenAI GPT integration expert
  • Claude API / Anthropic expert
  • Google Gemini advanced
  • Custom MCP servers advanced
  • AI video pipelines advanced

Infrastructure

  • Cloudflare WAF / DNS expert
  • cPanel / shared at scale expert
  • Pressable / managed WP expert
  • Multi-site security expert
  • CI/CD for WordPress advanced

Design & Brand

  • UI/UX systems expert
  • Brand identity / logo expert
  • Figma / Adobe CC expert
  • Apple HIG compliance advanced
  • Motion / micro-interactions advanced

Growth & Marketing

  • Technical SEO expert
  • Google Business Profile expert
  • Meta / IG / WhatsApp APIs advanced
  • Email & SMS automation advanced
  • Lead scoring / CRM advanced

Languages & Markets

  • English native
  • Arabic (Levantine + MSA) native
  • UAE / GCC market 10+ yrs
  • Lebanon / Levant native
  • Saudi Arabia deep
06 / Approach

How I actually
work with you.

Four phases. No 80-page proposals. No "discovery workshops" that go nowhere. Just senior-level thinking applied directly to your problem.

01
Diagnose
A focused 90-minute strategic audit. I find the real bottleneck — not the symptom you came to me with.
02
Architect
A one-page plan. Tech stack chosen, milestones defined, success metrics on the table. Signed in week one.
03
Build
I lead the build personally — design, code, integrations, QA. Weekly Loom updates. No black boxes.
04
Compound
I stay close after launch. Iterate on real data, optimize for ROI, and make sure the wins keep stacking.
07 / In their words

What clients
actually say.

Five voices, one pattern: senior thinking, surgical execution, and a partner who treats your project like it's his own.

"

A true core of customer service excellency. Moka was fast, reliable, and fully understanding on every adjustment. I recommend working with him — especially for SMEs and startups.

★★★★★
SH
Sarah H.
Founder · Healthcare SME, Dubai
"

Moka rebuilt our entire digital stack from the ground up. PageSpeed went from 42 to 96, conversion rate doubled, and we shipped in three weeks instead of three months. He thinks like an owner, not a vendor.

★★★★★
RA
Rami A.
CMO · Retail Group, Riyadh
"

We hired three agencies before Moka — all gave us decks, none shipped. He delivered a working AI-powered SEO engine in two weeks that's now generating forty inbound leads a month. Worth every dirham.

★★★★★
FA
Fatima A.
Founder · Beauty Tech Startup, Abu Dhabi
"

What sets Moka apart is the strategic clarity. Most developers will build what you ask for. He builds what you actually need — and tells you why. Our retainer is on its third year and counting.

★★★★★
KE
Karim E.
Director · Real Estate Developer, Dubai
"

From the first call I knew this was different. No fluff, no upsell — just a clear plan and a fixed timeline. Moka delivered our F&B loyalty platform on time, on budget, and our customer retention jumped twenty-two percent in the first quarter.

★★★★★
LJ
Leila J.
Owner · Restaurant Chain, Dubai
08 / Let's talk

Have a project that
deserves senior thinking?

I take on a small number of consulting and project engagements each quarter. If you've got real ambition and a real budget, let's see if we're a fit.

Message me on WhatsApp → [email protected]
Phone & WhatsApp
+971 58 578 5380
Studio
Harbor Gate · Creek Harbor
Dubai · UAE
Languages
English · العربية
© 2026 MOKA · Harbor Gate, Creek Harbor · Dubai, UAE · All rights reserved.
Digital Product Consultant · Brand · Web · Mobile · AI