800website has built healthcare sites including Novomed and Nafsi. This is practical guidance on the website, not regulatory advice — your DHA or MOH obligations should be confirmed with your compliance adviser.
What does a clinic website need in the UAE?
Five things: named practitioners with verifiable credentials, a page per treatment, online booking, Arabic alongside English, and clear licensing information.
Named practitioners matter more in healthcare than in any other sector. Patients are choosing a person, not a facility. A team page with real photographs, qualifications, licence details and areas of specialism does more for enquiries than any design decision — and a stock photo with the word “our specialists” actively costs you trust.
A page per treatment is the second. Patients search for their condition or procedure, not for “clinic Dubai”. One “Services” page listing twenty treatments ranks for none of them. Each treatment needs its own page explaining what it is, who it suits, what to expect and roughly what it involves.
What are the rules for healthcare marketing in Dubai?
Healthcare advertising in the UAE is regulated, and clinics generally need approval for promotional material from the relevant health authority — DHA in Dubai, DoH in Abu Dhabi, or MOHAP federally. The rules commonly restrict before-and-after imagery, guarantees of outcome, comparative claims and certain promotional offers.
What this means for your website in practice: get your treatment pages and any campaign material reviewed before publishing, keep claims factual and avoid outcome guarantees, and publish your facility licence number.
We build the site and structure it so approved wording drops in cleanly. We are not compliance advisers, and we will not write claims for a regulated treatment without your sign-off. Budget review time — it is the most common cause of delay on clinic projects, and rewriting an approved page late is expensive.
Does a clinic need online booking?
Yes, in almost every case. Patients increasingly expect to book without phoning, and a booking system captures enquiries outside working hours — which for many clinics is a significant share.
Booking or appointment functionality is AED 3,000 with us. Whether it integrates with your practice management system or runs standalone depends on what you use; check whether yours offers an API before assuming.
Keep a phone number prominent regardless. A meaningful share of patients, particularly for urgent or sensitive matters, still want to speak to someone.
What does a clinic site cost?
Most clinics need the AED 6,999 Premium package — ten-plus pages covering treatments and practitioners, English and Arabic ready, in 21 days — plus AED 3,000 for booking and AED 1,000 for Arabic. Realistically AED 11,000 to AED 14,000 with content written for the treatment pages at AED 250 each.
Below that, a six-page site at AED 3,500 works for a single-practitioner practice with a narrow service range.
See healthcare website development in Dubai, published pricing, or talk to us.
Talk to us
800website is a Dubai web design and development agency with published fixed prices. Send the details and you get a fixed scope and a fixed price back — no hourly billing. Contact us, message us on WhatsApp, or call +971 58 578 5380.
